Recently we have been teaming up with the crew at Desert Hearts to draw attention towards their upcoming Spring festival that will be held in Southern California from March 27th-30th. If you’re a fan of tech-house/techno and you’re not already familiar with Southern California label Desert Hearts Records it’s about time you familiarized yourself. To help some of you get introduced to the event we are bringing you a special interview with Marbs, one of the many key producers that help make this event possible. Next month, Desert Hearts is bringing the crew back to Los Coyotes Indian Reservation, for 70+ hours of nonstop techno and house music. Located outside of San Diego, the reservation provides some of the most spectacular mountain views you could ask for. We are also happy to include a brand new mix from Marbs in this little Q&A so be sure to get that streaming as you see what he has to say.
For those readers who haven’t heard of the Desert Heart festival before, what sets it apart from other festivals? What’s the vibe that people should expect?
– The vibe is full of love, very welcoming, and focused around the best house and techno music there is to offer. Our mantra is “One Stage, One Vibe.” To us this is the core reason our community is so close to each other. Many festivals have multiple stages and try to please multiple demographics, which is great but can cause people to be on different vibes. Desert Hearts focuses on House and Techno music, so if you’re wanting to dance you’re at the stage, if you want to explore, check out art, or do yoga, we have that too. We find that this mantra keeps most people on the same level all weekend.
Why is it so important for the Desert Hearts crew to keep the ‘one stage, one vibe’ format at your festivals?
– This question is symbiotic with the first. The entire vibe of the festival is based off of the “One Stage, One Vibe” format. By sticking to that core belief it encourages the entire festival to connect with each other organically.
Did you guys have any marketing strategies while starting the Desert Hearts crew or did you just grow organically?
– Desert Hearts grew naturally for sure and it’s something that we stress upon. It’s never forced. Marketing has obviously become more prevalent as we grow, but again we do our best to make sure that the festival grows naturally and continues to have a life of its own. People wanted something new and were ready for a new musical experience, so when we started organizing camp-outs focused around house and techno music it seemed to spread like wild fire. We noticed, we road that wave, and here we are today.
With such a massive response from the first few days of ticket sales, has the Desert Hearts crew discussed expanding the festival for 2016?
– This has been a discussion that has been thrown around a lot between us and the community. Desert Hearts feels strongly in keeping the festival relatively close to the same size as it is now. The intimacy of the festival is something special and a core value of ours. This is a community and often when gatherings continue to grow they eventually start losing that community feeling. It’s important to us that new-comers at the festival leave feeling like they are part of the experience… instead of feeling like they went to a ‘show’ or ‘party’.
What was the hardest part of establishing the Desert Hearts name?
– I think letting the world know our intentions and goals has been a main focus of Desert Hearts. It’s not necessarily something that has been hard for us as much as it is important to us. Making sure people know that it’s not like other festivals and that we have very different goals than other festivals is a main focus when developing our image to the public. Our goal is to bring people together, allow them to express themselves freely, give them an outlet to be creative with their passions, and to spread this movement of quality house and techno music. All while aiming to provide sustainability to both the attendees and the festival as a whole. Desert Hearts stresses on encouraging its community to flourish and to blossom, but to do so in a way that is sustainable to them and offers them opportunities to make their passions (such as art, music, and yoga) a more permanent part of their lives. This idea is sometimes a hard one to get across to the public at times, but its a core value of Desert Hearts and it will be forever.
Desert Hearts Recordings has been killing it with releases recently! Any upcoming EP’s that we should keep our eyes out for?
– Lonely Boy’s recent release “Don’t You Think” has been getting an incredible response and has been getting played all over dancefloors. It’s getting love from Lee Burridge and tons of local heavy hitters, so definitely check it out if you haven’t. We’re really excited about all the upcoming releases and are itching to launch them. The next one on board is from our good friend and musical boss dawg, Ché. If you’ve been at to our parties you’ve most definitely gotten down to his music as it’s been getting played on our dance floors constantly. Expect it to be deep, techy, and full of love.
What is one track in particular that brings you back to Burning Man?
– I think if I had to pick one it would be from our first year hearing Maceo Plex’s ‘Frisky’ track at Robot Heart for the first time. That heavy synth echoed through the playa all weekend and it was when Maetrik seemed to of really began establishing his Maceo Plex alias. Mikey, Deep Jesus, and I definitely lost it during that track the first time we heard it out there on the playa.
Go-to track to revive the dancefloor?
What is one festival you’ve never been to that you really want to make happen?
– Movement in Detroit. Every year we’ve had a bunch going on around that time and we haven’t made it out there. I’ve been itching to get out to it and I know a lot of the others in the crew have too.
Who has recently busted out your favorite set you’ve seen, outside of the Desert Hearts crew?
– Francesca Lombardo at our 2 Year Festival would probably take the cake for me personally. It resonated with me incredibly and left me wanting more, which is my goal after enjoying a set. It should leave you inspired and refreshed, while aching for more.
Three things you’d need to survive in the desert?
– Positivity, a love and respect for the land, and lots of water! A bloody mary in the morning and Whiskey at night always helps me as well 😉